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Email marketing is considered one of the best ways to engage with your customers and with good reason – it works. One well-known statistic in the industry indicates that, on average, email marketing has a 3,800% ROI, meaning a payback of $38 for every $1 spent. That is an incredible return, and it highlights the value of email campaigns as a way to acquire new customers and drive sales. When done well, building your email list and running an effective email marketing campaign can help improve engagement, drive traffic to your website, gain new customers, enhance customer retention, and ultimately increase revenue in a very meaningful way.
The key question for most businesses these days is not Buy Email Database List whether they need email marketing, but how to get the most value out of their campaigns. Not taking advantage of certain tools can mean the difference between a thriving campaign and one that does not perform. One example involves audience targeting, with data showing that segmented campaigns drive a 760% increase in revenue versus ones that are not segmented. With so many email marketing services and software programs available, now is a great time to add these capabilities to your team.

Below is a list of 50 of the best paid and free email marketing services and software platforms that we could find to help you engage with your audience. Please note, the following list is organized alphabetically and not ranked or rated in any way. Active Campaign is an email marketing and automation platform that includes CRM tools and a number of analysis and reporting features. This software is free to try, and they offer three paid plans to choose from. Features include automation and segmentation tools, free templates, and free image hosting for your campaign media. The smart CRM integrates customer management features into this single platform for streamlined communication management.
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